Claro "La hinchada mas grande".

 

Challenge:

• Claro as a Official Argentine AFA Team Sponsor, had the huge work to invite users to be part of the FIFA World Cup 2010.
• Reflecting a digital ecosystem which embrace Claro and the argentine´s football passion.

Solution:

• We designed a communiting strategy to encourage the argentine football team as strong as possible to reach South Africa. Users could interact waving their hands, blowing vuvuzelas, hitting drums and much more fun.
• While users increased their amount of fans, more digital effects were available: fireworks, wave of fans, throwing piece of papers.

Social Media: Being an Argentine Fan.

• The site uses Facebook as a native engine to build relationships between registered users. By the way, the user is invited to become fan of how many users as they want, and of course to create its own.
• The users could customize their avatar with photo realistic technics, chat between each others, invite friends and leave encouragement messages through Twitternative linking.

SEM / SEO social media positioning.

• The whole content is primary on the microsite, but is duplicated in the social media core.
• It uses Facebook and Twitter as native platforms with advancing dynamic hashtagging.